Samsung is the market leader in future innovation technologies. Unfortunately, most people only remember it for making good phones. To create excitement for Samsung’s new solid-state drive, we spotlighted its unrivalled features in a series of copy-led ads.
 

One ad zeroes in on the Samsung SSD 850 EVO’s 4TB capacity – an industry first for consumer usage. Another version talks about its sequential write speeds, which can go up to 520MB/s, complete with TurboWrite technology.
 

Our succinct messages quickly connected with tech enthusiasts and early innovators, giving the Samsung SSD 850 EVO the springboard it needed for a regional launch.